Launching a web app without ads
The order that treats launch day as the least important part — who it is for, then the launch, then search, which is the only channel that compounds, then the writing that earns it, then the retention that decides whether any of it mattered.
68 sources·16 rooms
Published by Pathsmith · 2h ago
startupsmarketingseoindie hacking
You get your own copy — yours to change, and to take notes on.
Stage 1 · Before you can market it, know who it is for
Talking to users, and whether anybody wants it
8- 1How To Talk To Users | Startup Schoolyoutube.com
- 2Eric Migicovsky - How to Talk to Usersyoutube.com
- 3How to Run a User Interview with Emmett Shear (How to Start a Startup 2014: Lecture 16)youtube.com
- 4Secrets You Can Learn From Your Customersyoutube.com
- 5It's all about talking to your users.youtube.com
- 6How to Get and Evaluate Startup Ideas | Startup Schoolyoutube.com
- 7Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercomyoutube.com
- 8How to Build Products Users Love with Kevin Hale (How to Start a Startup 2014: Lecture 7)youtube.com
The essays underneath this stage
3- 9Do Things that Don't Scalepaulgraham.com
- 10The YC Startup Libraryycombinator.com
- 11Indie Hackersindiehackers.com
Stage 2 · The launch, and why it matters less than you think
How founders actually got their first customers
5- 12How to Get Your First Customers | Startup Schoolyoutube.com
- 13How to Get Your First 10 Customersyoutube.com
- 1450 Founders Share How They Got Their First Customersyoutube.com
- 15How To Get Your First Usersyoutube.com
- 16Gustaf Alstromer - How to Get Users and Growyoutube.com
Launching, and the selling nobody warns you about
5- 17The Best Way To Launch Your Startup | Startup Schoolyoutube.com
- 18Launch quickly, and iterate.youtube.com
- 19How To Convert Customers With Cold Emails | Startup Schoolyoutube.com
- 20The Sales Playbook For Founders | Startup Schoolyoutube.com
- 21Enterprise Sales | Startup Schoolyoutube.com
Where you can launch, and the rules of each place
3- 22Show HN — the rules, read them before you postnews.ycombinator.com
- 23Reddit's self-promotion guidelinesreddit.com
- 24Product Hunt Launch Guideproducthunt.com
Stage 3 · Search, the only channel that compounds
How Google actually works, explained by Google
5- 25Introducing How Search Worksyoutube.com
- 26How does Google Search work?youtube.com
- 27How Google Search indexes pagesyoutube.com
- 28How Google Search serves pagesyoutube.com
- 29Google Search Explained - Search for Beginners Ep 4youtube.com
Search Console, and seeing your own traffic
3The same ground, taught by an SEO shop
4Keyword research, which is most of it
5- 37What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefsyoutube.com
- 38Keyword Research Pt 1: How to Analyze Searcher Intent - 1.2. SEO Course by Ahrefsyoutube.com
- 39Keyword Research Tutorial: From Start to Finishyoutube.com
- 40How to Do Keyword Research for a NEW Website (Full Tutorial)youtube.com
- 416 Free Keyword Research Tools for SEO (and How to Use Them)youtube.com
The documentation, which is short and worth reading
2- 42Google's SEO Starter Guidedevelopers.google.com
- 43Google Search Essentialsdevelopers.google.com
Stage 4 · Writing that earns the traffic
Content that earns links instead of buying them
6- 44Content Marketing For Beginners: Complete Guideyoutube.com
- 45Link Building for Beginners: Complete Guide to Get Backlinksyoutube.com
- 46The Role of Content in Link Building - 1.1. Link Building Courseyoutube.com
- 47How to Create Content That Attracts Backlinks (7.2)youtube.com
- 48How to Write a Blog Post That Attracts Backlinks (Case Study) (Ep 1)youtube.com
- 49Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitzyoutube.com
Internal links, and updating what you already wrote
5- 50How to use Internal Links to Boost Google Rankingsyoutube.com
- 51How to Use Internal Links to Rank Higher in Googleyoutube.com
- 52Republishing Content: How to Update Blog Posts For More Organic Trafficyoutube.com
- 53Content Hubs: Where SEO and Content Marketing Meetyoutube.com
- 54How To Create Linkable Assets For Your Website (OSEO-17)youtube.com
The people who write well about this
3- 55Marketing Examplesmarketingexamples.com
- 56Startup Handbook by Julian Shapirojulian.com
- 57Ahrefs: SEO basicsahrefs.com
Stage 5 · Keeping the users you worked for
Retention, metrics, and what to charge
4- 58How To Keep Your Users | Startup Schoolyoutube.com
- 59Turning Your Users Into Paying Customersyoutube.com
- 60Consumer Startup Metrics | Startup Schoolyoutube.com
- 61The best way to price any productyoutube.com
The courses these videos come from
6- 62Y Combinator: Startup School (30 videos)youtube.com
- 63Google Search Central: Search for Beginners (16 videos)youtube.com
- 64Google Search Central: How Search Works (11 videos)youtube.com
- 65Google Search Central: Search Console Training (31 videos)youtube.com
- 66SEO Course for Beginners (by Ahrefs) (14 videos)youtube.com
- 67Ahrefs: Technical SEO Tutorials (10 videos)youtube.com
How to use this path
1- 68Launch day is the least important day in here